​Writing a press release is very important when you
needs to make a brand known or promote a certain activity.
A press office nowadays is no longer dedicated only to the media
of traditional communication, but is also aimed above all at online platforms and digital media outlets, so that brands have the opportunity to
come into direct contact with the target they are aiming for. If in the past the flow
of information was unambiguous and flat, now it is dynamic and interactive, with i
readers who no longer limit themselves to deciding what to read, but who also have the possibility of interacting with the news or requesting information
updates.